What is customer facing analytics?
Hemanth RajuMar 17, 2 min read
Imagine you are an E-commerce seller on Amazon who sells sneakers. Though the seller reporting dashboard is provided, it is built for more generalist purpose. Since your need was to understand some typical questions related to the sneaker industry and sales, like the one below.
How do sales of men’s sneakers compare to women’s sneakers in terms of revenue and units sold?
How do sales of men’s sneakers compare to women’s sneakers in terms of revenue and units sold?
Traditional reporting dashboards give a general picture, but customer-facing analytics gives users a personalized and deep look at data. It lets people interact with the data directly. With customer-facing analytics, users see pre-made data models and visuals, which they can explore interactively. This could be through dashboards, apps, or even chat, making it easier for users to understand and engage with the information.
The image illustrates the process through which an online seller can create a personalized dashboard effortlessly using EnqDB's natural language capabilities.
Customer-facing analytics offer several benefits:
Enhanced User Engagement: By providing a personalized and interactive experience, customer-facing analytics captivates users and encourages them to explore and interact with the data, fostering deeper engagement.
Improved Decision Making: Empowering end users with access to relevant data and insights enables them to make informed decisions quickly, leading to more effective and efficient outcomes.
Faster Insights: By eliminating the need for intermediaries or manual processes, customer-facing analytics accelerates the delivery of insights, enabling users to access real-time or near-real-time information.Increased
Transparency: Providing users with direct access to data promotes transparency within the organization, fostering trust and accountability among stakeholders.
Supports Self-Service: With user-friendly interfaces and intuitive tools, customer-facing analytics empowers users to access and analyze data independently, reducing the burden on IT or data teams.
Drives Innovation: By facilitating experimentation and exploration with data, customer-facing analytics encourages innovation and discovery, potentially uncovering new opportunities or insights.
Additionally, as emphasised by Nucleus Research, analytics presents an opportunity for a significant return on investment, with a remarkable ratio of $13 generated for every dollar invested.
In the realm of Software as a Service (SaaS), customer-facing analytics are becoming increasingly indispensable. These analytics provide valuable insights which are crucial for optimizing product offerings and enhancing user experience.